Programme Personale

Azione’s Programme Personale takes bicycle ownership to the next level.  Understanding the need for individuality, we have built an ownership model that gives an owner the opportunity to create a bike that is absolutely unique, delivered in a way that ensures distinctiveness and the perfect bike integration and personal experience.  This includes:

  • Our highest specification bike with design, finish and equipment to individual requirement – featuring the finest components available.
  • Sizing to recommended dimensions for optimum fit.
  • Personalised paint and lettering to enhance individuality, in conjunction with our design team.
  • Delivery by appointment to a location of choice and fitted to exact need and riding style by our specialist bike ergonomist.
  • Accompanying on a maiden ride – advised on posture and techniques for efficient power transmission, aerodynamics and effective bike handling.
  • Recording the experience on video and high quality still images for posterity.
  • Personal training and development programme with our experienced cycling coach
  • Invitation to a ride-out with a team rider or bike celebrity in a European location, or invited to exclusive entertainment at a European Grand Tour.
  • Access to personal advice from our specialists and/or industry professionals.
  • A no-limit repair or replacement service in the event of issue or equipment amendment.
  • Experiencing the same level of attention that only industry professionals can expect.

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