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Cycle firm boss builds a bespoke business

Cycle firm boss builds a bespoke business

05/08/2015

Cycle firm boss builds a bespoke business

Just a great photo...

Just a great photo...

19/06/2015

Dave Hall from Saddle Skedaddle sent us this today...

Natalie Mitchell - U25 European Champion to ride Falce

Natalie Mitchell - U25 European Champion to ride Falce

18/06/2015

We are delighted to be working with Natalie Mitchell - current under 25 European Champion who will be riding an Azione Falce...

 Azione Lines up at European and World Championships

Azione Lines up at European and World Championships

02/06/2015

Falce Time Trial bike for an up-and-coming athlete, to be ridden in competitions including the World Duathlon Championships.

Will your frame design win a place in the Azione range?

Will your frame design win a place in the Azione range?

08/05/2015

We are inviting riders, racers and aspiring bike designers to put their frame design onto paper...

Muro Buro 'GET A GRIP' Project

Muro Buro 'GET A GRIP' Project

29/04/2015

Every now and then a project comes along that combines a few of things in life you love ...

BLUMILK DELIVERED AT THE SLOAN

BLUMILK DELIVERED AT THE SLOAN

29/04/2015

We were delighted for Blumilk Team at the Sloan this weekend. Especially as our Nick Spencer played a significant part in the race. On his Azione ...

Double boost for Durham duathlete

Double boost for Durham duathlete

14/04/2015

A teenage athlete has secured business backing in his bid for European and world glory.

Cycling Weekly Review Questo II

Cycling Weekly Review Questo II

31/03/2015

Here is a reprint

Cycling Weekly Review Questo II

Cycling Weekly Review Questo II

21/12/2014

British brand Azione lent us its brand new Questo II. An aero inspired race machine designed with one thing in mind: speed

Cycling Weekly - Just Landed

Cycling Weekly - Just Landed

16/11/2014

A brilliant response from Cycling Weekly about the arrival of the Questo II...

Azione in Girona

Azione in Girona

08/10/2014

The very regular Madone trip visited Girona in Spain for a late season rattle around the hills and bars. Find out more...

Azione Team Meet

Azione Team Meet

28/09/2014

Azione riders, friends and team meeting at the Cycle Hub, Newcastle...

Maiden Voyage on the new Questo II

Maiden Voyage on the new Questo II

13/09/2014

First chance to ride this bike today. I know I'm biased, but having ridden avery Azione, got to say that this is my favourite! (I love them all!!)...

Race win in Wales...

Race win in Wales...

28/08/2014

I demo’d / lent my bike to a local rider.... he duly went and won the event!!!

Bry's new Azione

Bry's new Azione

24/08/2014

Tell him to wear a seat belt for the first few rides.... These Aziones are fast fast fast...

Azione - Italian for  the spirit soars...

Azione - Italian for the spirit soars...

23/08/2014

What is it about these Aziones? Coming up for more than a year and a half of riding them, and they still please, surprise, exhilarate...

245 miles in a day on a Chiaro...

245 miles in a day on a Chiaro...

19/08/2014

Azione fan and friend John Bowman and a group of hard lads rode from Tynemouth to Workington and back in a day - 245 miles!!! Here's his report...

Cyclone 2014

Cyclone 2014

23/06/2014

Team Azione having a cracking day at the Cyclone in beautiful Northumberland...

Aled's new flying machine

Aled's new flying machine

23/06/2014

Quote: "I have ridden a few fast bikes in my time.....but wow this is something else"

23 seconds off PB...

23 seconds off PB...

02/06/2014

Just a little update on my current 10 mile TT time; I've knocked 23 secs off my PB...

The 3rd customer with 2 Aziones...

The 3rd customer with 2 Aziones...

23/05/2014

Jeff Wilson makes the third customer to buy two Aziones - a Chiaro for summer and a Questo for winter

New Questo

New Questo

23/05/2014

John takes delivery of the latest Questo...

Still happy..

Still happy..

23/05/2014

Thank you again for the fantastic bike...

Allie's bike takes a trip to the seaside...

Allie's bike takes a trip to the seaside...

14/11/2013

First view of the outside world for Allie's Falce

Georg is very happy!

Georg is very happy!

01/11/2013

"The design is truly fantastic, at the same time discreet with fine details as it is stunning, gorgeous.. Simply a fantastic looking bike. It really deserves the name ”Bella” - Bella Azione."

Today's excitement...

Today's excitement...

22/10/2013

22 October - Three great comments in one day. Our job? - making peoples day...

Cycle Show madness!

Cycle Show madness!

30/09/2013

We have had a great reception at the Cycle Show in Birmingham this weekend. The event was a massive success for us We met lots of new fiends and some old ones too!

Patrick handicapped by illness

Patrick handicapped by illness

16/09/2013

Sadly Patrick Cutmore wasn't at his best for the 2013 ITU Triathlon World Championships in London. While he was disappointed, he still managed to pull off a 3rd place, top GB rider finish in the bike segment...

 Cutmore contender for podium at the World Tri Championships

Cutmore contender for podium at the World Tri Championships

06/09/2013

Patrick Cutmore, the European under 21 triathlon champion will attempt at a podium position at the World Triathlon Championships

10m TT in 22:49

10m TT in 22:49

04/09/2013

New PB tonight on the local 10m TT on Falce

Cutmore on his Falce...

Cutmore on his Falce...

30/08/2013

First TT on the new bike... took 30s off my PB!!

Support for under 21 Euro Tri Champ

Support for under 21 Euro Tri Champ

26/08/2013

A massive thank you to Azione Carbon Cycles for sponsoring me with this speed machine! An absolutely fantastic bike, its as fast as it looks!

Flickr Sets

Flickr Sets

29/06/2013

Navigate to our media library in Flickr by set

Chiaro C2 Maiden Voyage

Chiaro C2 Maiden Voyage

26/06/2013

Took the new Chiaro out tonight for its first blast. The wait has been worth it - and 15 PB segments on Strava and one 7th place!

Vintage Azione - first outing

Vintage Azione - first outing

22/06/2013

We took the Azione Competitzione for its first spin since the rebuild in May.

Questos at great prices

Questos at great prices

21/06/2013

We have just built a batch of Azione Questos for stock now available at low prices.

Falce in Triathlon

Falce in Triathlon

02/06/2013

Graham Crammond storms to a top ten finish

Azione need a bit of CALM...

Azione need a bit of CALM...

30/05/2013

Creative agency joins forces with growing bike brand...

Falce F1

Falce F1

17/05/2013

The new Falce Time Trial bike is unveiled...

Wooler Wheel

Wooler Wheel

13/05/2013

A lovely day out around Wooler...

Azione at the Hub

Azione at the Hub

08/05/2013

Come and see our bikes at Newcastle's Cycle Hub

Old Azione re-born

Old Azione re-born

08/05/2013

After a lot of restoration work and parts hunting, the 'original Azione' is rebuilt.

Azione Riding Jerseys

Azione Riding Jerseys

08/05/2013

Our own range of high quality Sportwool cycle specific clothing.

Scottish Bike Show

Scottish Bike Show

08/05/2013

A great weekend for Azione...

Newcastle to Nice

Newcastle to Nice

25/04/2013

We are delighted to be supporting Dominic Munnelly and the team with this great venture.

Azione Questo Q4 Bianco

Azione Questo Q4 Bianco

05/03/2013

Fresh from build, the beautiful Bianco with Campag Super Record and Cinelli bar & stem and Selle Italia saddle…

Photo Shoot

Photo Shoot

05/03/2013

Colombia – Emerald Mountains – Saddle Skedaddle

Colombia – Emerald Mountains – Saddle Skedaddle

15/02/2013

Azione's trip to the Emerald Mountains

 Azione Lines up at European and World Championships

Azione Lines up at European and World Championships

02/06/2015 - No Comments

Azione Custom Cycles has delivered a bespoke Falce Time Trial bike to an up-and-coming athlete, to be ridden in competitions including the World Duathlon Championships later this year.

Joel Atkin, an ambitious young duathlete/ triathlete based in County Durham, will be riding the Falce TT in competitions across the UK this year, as well as in the World Championships in Adelaide in October.

2015 has seen Joel progress in competition, earning his place on Team GB.  In April, he finished 12th in his age group in the European Duathlon Championships in Madrid.  His commitment has earned him the backing of the Newcastle-based bike manufacturer, Azione Custom Cycles.

Azione Custom Cycles creates its bikes using the combined passions and skills of keen racers, mechanics and designers all based in the North East of England.  Each bike is made to order to meet the customer’s requirements, and fitted to ensure the best possible ride. 

David Anderson, of Azione Custom Cycles, said: “Joel’s from the same part of the world as us, but that was just the starting point.  We like his determination and commitment, we admire that he’s competing with much more experienced athletes and making a name for himself.  We’re thrilled that he claimed 12th place in Madrid."

“We’ve equipped him with a bike designed for time trials, with a highly-aerodynamic frame, to give him as much advantage as possible in competition.  Now we’re looking forward to watching him go from strength to strength this year."

Joel rides the Azione Falce Triathlon / TT.  Every element of the bike has been designed with aerodynamics in mind.  It also gives the rider flexibility in specification as the frame accommodates standard ranges of TT specific componentry from the major manufacturers.  The bike has been race-tested by Team GB riders, and proven to improve times.  Furthermore, all Azione CC bikes are individually custom-painted, to ensure not only a unique bike, but also one which will stand out from those of competitors.

Joel said: “I’m thrilled to have secured my Team GB place.  Having achieved 12th in the European Championships in Madrid last month, I’m now more keen than ever to deliver the best performances of my career this year, with the highlight being the World Championships in October.  The support of Azione Custom Cycles is invaluable.  The bike makes a massive difference to my competition performance, and will help me deliver PBs.  Having the Azione team behind me is a real bonus as I embark on the most important year of my career to date.”

Following his success in the European Duathlon Championships, Joel is competing in the Fritton Lake Triple Tri Challenge in June, Ripon Triathlon in July, and UK Ultimate Triathlon at Whitchurch, Shropshire in August.  The World Duathlon Championships takes place in October in Adelaide, Australia.

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